Step 1 · Indie Traction
Independent natural retail is the most capital-efficient growth channel available to emerging brands. Lower slotting. Faster decisions. Better margins. The problem has never been the opportunity — it’s been the infrastructure to execute it at scale.
3,000+
NCG + INFRA doors on the platform
2–20x
higher velocity per door
70–80%
of SKUs turn faster in indies
Why Indie Retail First
NCG and INFRA stores deliver consistent velocity multiples over conventional doors — with lower working capital, faster reorders, and a shopper who actually reads your label. Nobody built the infrastructure to reach thousands of indie buyers at once. Until now.
What the Platform Does
Turnpike works through the distributor infrastructure buyers are already using — like UNFI, KeHE, Threshold and more. No new relationships. No new setup headaches.
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01 Indie buyer targeting |
Target independent buyers by distributor, DC, region, or individual store. Filter by co-op affiliation (NCG, INFRA), category, and order history. Reach the right 200 doors with a message built for their shelf — not a blast to everyone. |
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02 Proof of product presentations |
Generate verifiable proof that your brand reached specific buyers in specific stores. Documented, timestamped, and retailer-ready for your first regional chain meeting. |
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03 Real-time turnover visibility |
Track sell-through at the store level as it happens. Know which doors are reordering, which went quiet — before your monthly distributor report tells you something you could have fixed three weeks ago. |
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04 AI-routed call coverage |
Our AI-assisted email marketing program targets the right doors, monitors order follow-up, and finds voids — prioritized by velocity data, not geography. The stores most likely to reorder get called first. |
How It Works
Built to work through UNFI, KeHE, Threshold and more. No new distributor relationships required.
01 — Submit your brand profile. Drop your product specs, SRP, case pack, and images into your webstore setup. Turnpike auto-maps your brand to every DC and region where you’re already carried — or where you could be.
02 — Target your ideal indie buyers. Filter the 3,000+ door network by tier, region, DC, category, or store type. Build a targeted list of the buyers most likely to carry and reorder your brand.
03 — See proof of presentation. As buyers engage — viewing your brand, requesting samples, or placing orders — Turnpike documents every touchpoint. Your proof of performance builds automatically.
04 — Monitor velocity and reorder signals. Real-time turnover data surfaces which doors are performing, which need a call, and which are your best doors. AI routes your promotions to the highest-impact stores first.
What Buyers Are Saying
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“It was easier to find brands, access promotions, and learn about new brands available to me — and I can do it during my downtime at home.” MarcoBuyer · Matter of Health |
“I could quickly see the brands in my distributor warehouse, see what promos were being offered, and compare prices with other products — all in one place.” RamzyOwner · Health & Harmony |
“It broke down brands by category, showed availability and SKUs, and gave me access to top-tier promotions. It made the presentation faster and easier.” WangchuBuyer · Bronxville Natural |
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“This system let us present in a more efficient and seamless way. Warehouse availability, promos, and product specs in one place completely sets this apart from traditional brokerage.” JeremyAccount Executive · UNFI |
“I’m too busy running the store to hold in-person meetings. Turnpike made the ordering process a lot quicker. I’d like other brokers to use the same model.” SherpaHead Buyer · Organic Basic Foods |
“Having updated brand info, organized categories, and ingredient details in one place takes the guesswork out of ordering and speeds up the path to shelf.” RickyGeneral Manager · Westerly |
Start building indie velocity today. Reach 3,000+ independent buyers through the distributor network you’re already in.